Posts Tagged ‘Advertising’

Blog Advertising. What Amount Of Income Can you Make?

When you’re using blog marketing to create an income, really how much money that may be made is something that you determine. You are in charge of the amount of work that you put into it, and for that reason responsible for the total amount that may be earned. Obviously, the greater you do, the more you can possibly make. The old saying, “If you build it, they’ll come”, is one that’s not the case in the marketing world of the internet. Not only do you have to build it, you also have to market it and publicize it. You need to get your blog available to ensure that people can find it and realize that it exists.

Blog marketing isn’t something that provides you with a limited income. The greater you promote and market, the greater your chances of earning money or more money. Lets say you all ready have a blog setup. You are promoting some services through your site, and you are creating a nice little effortless income. Well you want more income; you need to earn more money together with your blog. What do you do? You promote it more. Maybe you can begin using the paid blog directories and submit your blog to people. Investing a few of the money that you simply make is a good idea, especially if you are looking to increase your earnings.

However, there are also many free tools which you can use to promote your blog as well as techniques. There is the comment section that’s on just about every living blog on the internet. The comment section is a very useful and powerful tool that you can use to obtain visitors back to your site. For example, lets take a market like model airplanes. You’ve got a blog on model airplanes, and you want more traffic. Well, first of all , you would need to do is to find a blog that’s about airplanes, or models. You may also use your direct market should you desire which are model airplanes. Once you have found an authority blog that gets traffic, and comments regularly, you are able to leave comments too. Posting comments having a link back to your site will give others that browse the high authority blog a way to reach yours. If your blog is of great interest to them, they might even bookmark it, and be a normal reader.

If you’re not every ready, be sure that you update your blog regularly. Doing this enables the future prospect to know when they can come back to your site for brand new content. Inform them how frequently you are going to update, and stick to it. If you let them know you’ll be updating daily, achieve this. Or else you just might end up with readers that won’t follow you simply because they can not depend on you to definitely provide them with what they’re looking for; new fresh content.

If you use blog marketing to make money, the sky is the limit. How much money that you can make is dependent upon you, and something you set. The more work and patience that you simply put in it, the greater money you’re going to get out of it. Whether you are promoting your preferred things, or someone else’s, do it with a passion for the greatest results.

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Banners plane’s latest advertising campaign

more on advertising than most companies use advertising aircraft. In this way, advertising is not in bold revolved around the claim that the aircraft used in advertising will undoubtedly draw the attention of anyone who sees it. Certainly, when people hear the hum of airplane in the sky, go to the sky for aircraft. As the studies and statistics show, many people remember the messages or advertisements posted on the flags of the aircraft.

? 88 percent of people said that commemorates the flags of aircraft in 30 minutes.
? 79 percent said they would remember what was announced at the flags.
? 67 percent of them said they can recall at least half of the written message at the flags.

These figures show the high success rate attributed to air advertising, to protect their claims to the emotions. In addition, the use of aircraft flight flags is the best form of advertising because it reaches everybody at all levels of society and where they are: at home, at work, in the race track, or even in the beaches. Once a plane with a banner plane appears in the sky, will surely be trapped for about 30 seconds to what is written at the flags.

aircraft design to produce legible banners />

Remember to use bright colors and contrast?. The most common colors are red, blue and black with a white contrast. If you notice, the flags of the plane will no doubt attract the attention of the audience

When choosing colors for the flags of aircraft, the following combinations are commonly used:.? Blue characters or letters on a white background, dark green on white, and red on white, or a combination of yellow and black. These colors are easy to spot because they can be easily distinguished from the blue sky.

? Note the limited space in the flags of the aircraft. Assistant is the principle that your ad or message must be rapidly expressed during the creation of an impact. Because the public does not have an eternity to see the flag level, a quick glance should be enough for the idea of being understood. Please note that letters should be wide and well spaced.

? Remember to avoid the clutter of banners of their aircraft. Any non-essential should be eliminated.

? Do not forget your name or your business in your message or advertisement. If it is a marriage proposal, please include the name of the person targeted by the message, or the city can get to knock on his door.

? Remember that the fund should not reduce attention from the message or advertisement.

So here is the biggest deal for all the lovers out there. Do you really love your class mate but you hesitate to tell her that you are in love with her. Let this part of job to be done by us. Just think of it, if you would have been in the place of that girl, will you have declined the proposal of your mate? No way.

Just think of it, the girl of your dreams is on the beach and you want to tell her how much that you love her. Will you follow the old tradition, like, “O! XYZ, you don’t know how much I love you,”… and blah, blah, blah. This is the 21st century; this is the time to make some changes. Aerial advertising is the technique through what you can easily do that. You can write any message, “I love you …!” or “Will you marry me …?” and so on. This is how you can impress the person you love.

Let me explain to you how will works. Just tell me one thing. Have you ever heard a good presentation? No matter the deal is, if you are impressed with the presentation, you have a good chance that you will go for it. That is the case with this. Just consider if you are the girl in that place. Now the person who loves you is proposing to you with airplane advertising. Now just imagine the whole thing if your mind. A man with a flower in his hand and a banner asking you a simple question in the air waving in the air just like it is really coming out of the heart of that person. Would you deny it? No way. Look at the presentation; it is awesome, isn’t it? Yes, no matter you love the guy or not, you are going to be impressed with the cool presentation. Your mouth will not stop to say, “Yes XYZ, I love you too, and this was the moment that I was waiting for you to do”. Go ahead and make a difference now. Go propose to her with this cool aerial advertising technique.

So the other thing you can use aerial advertising for is to say you are sorry. Have you ever had a quarrel with your mother or siblings and you are trying to say sorry to them but couldn’t fine the right way to say it or you can’t muster that huge amount of courage to say sorry? Now this is the time … Through aerial advertising you can easily get this message across. You can say what you can’t do with your mouth

Go ahead make a difference today, do this “never done before”, presentation today. That would be cool; it works.

Banner towing services are available from many companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

I. Introduction Transformation in the global economy faced a major adjustment of the environment, media, new media, driven by the change, showing a network, Digital , The scale of the interaction characteristics of the traditional TV media to deal with the challenges, integration of resources, innovative models, the use of advanced digital communication technologies, crack user media time “fragmentation” problem, this article from the television media and Internet convergence point of view, put forward the “net Taiwan interactive “approach, to strengthen Cable television Digital Applications for satellite TV broadcasting television ratings upgrade, realize the value of transmission and spread of coverage. 2, Internet new media from the edge to the center: television media challenged In the past few years, to online media, represented by new media in advertising revenue achieved strong growth, the growth rate greatly exceeded the growth of traditional media, a Morgan Stanley report on China’s media China New Media Astonishing growth of advertising revenue.

Internet advertising growth has been far more than traditional media. Report that when newspapers and television such as the traditional media to maintain the annual growth rate of more than ten per cent, the last 5 years, Internet advertising revenues grew an average of up to 60%. Sohu and Sina Web site advertising revenue between the sum of five years ago only 5% of CCTV’s advertising revenue, after 5 years CCTV has grown to 20% advertising revenue. Internet advertising is the use of site banner ads and text links, multimedia approach, publish or advertise on the Internet, delivered to Internet users through the network of a high-tech advertising works. With the traditional four media (newspapers, magazines, television, radio) advertising and outdoor advertising have recently been favored as compared with the unique advantages of online advertising is the implementation of modern Marketing An important part of media strategy. Internet is a new advertising media, the fastest results very satisfactory, is a good way SME expansion and growth for the company’s extensive international business especially. Current online advertising market is growing at an alarming rate, the effectiveness of online advertising to play more important. So that Internet advertising will surpass even that sign, as the traditional four media (television, radio, newspapers and magazines) after the fifth-largest media.

So many world-class advertising agencies have set up special “online media division,” to explore the huge market of online advertising. Electronics Online advertising have the following characteristics: (1) wide dissemination of the object. Internet advertising is targeted at Internet-connected computer terminals for all customers through the Internet products, services and other information sent to the world, its global advertising to other advertising media coverage unmatched. (2) colorful means of expression. Introduction of electronic online advertising using text, audio, video, image, color, music, rich means of expression is equal to one, with newspapers, television variety of advantages, more attractive audience. Online Advertising Make Low cost and high-tech image of the long aging more and more businesses will choose online advertising as one of the major international advertising media. (3) cover a wide range of information wide.

Online advertising content from airplanes, Internet advertising can be as small as chewing gum. Advertising huge network to accommodate the Internet content and information is difficult to quantify, its broad range of advertising messages, a large amount of newspapers, television can not match. The amount of information such as newspaper ads by page length restrictions; TV ads The amount of information broadcast by the channel broadcast time and cost constraints. (4)-many of the communication process. Newspaper advertising is basically one to one communication process, TV Media Is one to many ways, but Internet advertising is the spread of many to many. The reason for this is that the Internet has numerous information providers and information recipients, they not only advertising on the Internet information they need from the Internet for advertising products and services information.

Call it tough times, hard times, a recession, a depression. Call it depressing. Whatever you call it, the reality is that times are really difficult for most people right now. And business owners are no exception.

There’s a natural tendency to reign in the spending when times are tough. Business owners and executives might extend that reigning in advertising as well. Why advertise when customers are scarce and aren’t spending money? One might consider that a valid argument until there’s consideration for the fact that there are many avenues for advertising that are good values for the dollar, that can provide a return on the investment. All it requires is a little innovative thought.

Aerial banners provide advertising that’s unique, interesting and affordable. People pay attention to aerial banners and they respond to them. While it’s true that things are difficult, you can alter the way you do your advertising. You’ll get that new customer, that repeat customer, that customer who will spend money.

How?

It’s all about how you design and promote your aerial ad. Let’s say that you have previously relied on newspaper advertising, with an occasional radio ad thrown in for good measure. You run half-page ads in the newspaper every Wednesday and radio ads perhaps every few days. Until recently, it seemed to be effective, but now, not so much.

Let’s see how you can make aerial advertising work for you. Since many of your customers have likely already seen your newspaper ads and heard the radio ads, they are perhaps already familiar with your product or service.

Design a simple banner ad (and use the expertise that the aerial advertising company can offer here) that highlights one aspect of your business. Perhaps you’re the well-known brewing company in town. In your newspaper ads, you might highlight the well-known menu items or the live music on Friday nights. But banner ads require a more direct approach, so you instead design an ad that features a tall stein full of ale and just your tag line, whatever it might be, along with your restaurant name.

Now, imagine that aerial banner flying over the beach on a hot July day. Those beachgoers might not be reading the newspaper and they might be listening to iPods, not the radio. They have no idea that you are just around the corner. But as they sit on the beach and bake, they think about how good a cold glass of beer would sound later. And then your airplane sign appears. They pay attention, and they absorb what your banner tells them. Suddenly, you have a new crew of visitors for beer and dinner that night.

Aerial advertising can work alone, but some studies have shown that it works better when used in conjunction with other kinds of advertising. Maybe, to save money, you get rid of the radio ads, but continue the newspaper ads. Thanks to your ability to reach a huge number of people at once, you reduce the size of the newspaper ad, but continue to run it, perhaps offering a coupon or special deal.

And what have you created? A plan to increase revenue even in the midst of a recession. Well done, you.

Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

When you think of the different types of advertising, several come to mind. There is the traditional means to advertise: newspapers, magazines, radio, television commercials, billboards, and even taxicabs. Yet there are other types of advertising. There is aerial advertising, which is very different in many aspects.

Here is information about the different kinds of advertising and the exposure presented.

Radio advertising is aimed at the local customers. The down side to using radio, the customer needs to have the station tuned in. Placement of ads on the radio is another consideration since the importance of calculating the most opportune listening time is crucial to the ad being heard at the best time. The upside to using radio is the audience does tend to remember jingles that are catchy.

Magazine and newspaper advertising are directed to the subscribers. The subscriptions limit the availableness to non-subscribers. The concept of being able to read information online with the internet is slowly changing the subscriptions to this advertising market. Limitations of circulation of magazines and newspapers mean fewer people viewing the advertisements

Television commercial advertising is channeled to the viewers. Limitation of viewers based on the available channel selections lower the exposure audience. With the availability of cable and satellite to consumers, locating the client base for the advertisement can easily be lost or overlooked.

Billboard advertising focuses on the area of the billboard. Limitations of outside regions viewing the information are high. Getting the attention of the passersby to view the information is also a subject to be considered.

Taxicab or bus advertising focuses on the area of the transit of the vehicle. This limits the range of viewing audience. This much like billboards, presents the issue of grabbing the attention of the public the advertisement is trying to expose the information.

Aerial banner advertising focuses on vast population of various regions. Based upon the region the exposure is limitless. Grabbing or gaining the public’s attention is based on simple human nature to look-up at the airplane that is flying overhead. People typically look up when a plane flies overhead. To have a banner with an advertisement towing behind it adds more curiosity and response.

People tend to remember aerial advertising at a high rate. They also tend to communicate to others about the advertisement by sharing the information word-of-mouth. This word-of-mouth is absolutely free but is important benefit of aerial advertising.

Aerial advertising can be done throughout the entire year but the warmer months are preferred. The coverage region or exposure of the advertisements is only limited to the area chosen by the client. This area of choice can be better utilized when you consult the aerial adverting consultant. To optimize maximum visualization of the advertisement is the main goal.

Aerial advertising has certain restrictions yet these restrictions are fewer than the other means of advertising. To have your advertisement focused on a certain crowd or group is easily obtained through proper planning and calculated timing when you contact your aerial advertising consultant.

Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

Have you ever been enjoying a day out in the sun when you start to think about what you are going to eat or drink? Did you ever stop and say, man I wish I had some water to help me out in this nice warm weather? What about when you are hot and are thinking, about how nice it would be to enjoy a nice cold ice cream? If you see a multicolored, banner towing the airplane go by while you were enjoying a bright day at the seashore with your acquaintances and relatives, I’ll bet you would glance up. I will bet you would keep in mind that message stretch well after all the additional ads you see and must have seen from other medias.

Aerial advertising is where companies have their advertisement fly over the beaches around the USA. Can you imagine going to the beach and lying on the sand but yet at the same time you are able to read all of these advertisements right there under your nose? I personally think that would be one of the coolest ways to display your company message. It is very important to know that the hottest sunny days are the best days to fly when the beaches will be the most packed. The days of the popular festivals and other revelry can also facilitate your reach to the maximum amount of clientele for your advertising budget.

Many companies are using this to their advantage to turn around and make a profit off where people are going to flock in large numbers. Why not take the chance, place your ad through aerial beach advertising, and see what the results will be? Imagine if you had an ad for an ice cream and your advertisement was there on one of the hottest days of the year. Can you even begin to think about how many people would see it and run for an ice cream?

Suntan lotions, beverages, weight loss products, beach gear, movies, restaurants, phone companies, banks, real estate, food products, cars, banks and so much more have found success with aerial advertising along the country’s beaches.

Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

Your future wife and aerial advertising

How many times do you hear about people who go to great lengths to ask that special someone to marry them? When is the last time you heard about some Cinderella romance story? Well if you are looking to make that big move and just don’t know how to do it but you know you want to do something above and beyond the call of duty then I have the answer for you. It is a little something known as a plane banner.

A plane banner is where an airplane would fly overhead at the date, time and location that you choose while displaying that special message. Therefore, you would just decide when you want to make that moment happen and then contact a company that specializes in aerial banner advertising. Once you have decided to ask the person of your dreams to marry you then you have taken the first big step in changing your future.

Therefore, now that you have chosen the date the next step is deciding what exactly you want to display on the plane banner. It could be something as simple as “Will you marry me Mary, Love Robert?” to something more elaborate, as “Jane I Love You and I want to spend the rest of my life with you. ” ” Will you make me the happiest man on earth and be my bride?” There is no end to what you can say but in the end, the choice is ultimately yours. Why not add some red hearts to the banner.

Next, you have decided to pop the question and know exactly what you want to say on your plane banner but now you have to decide how to set the mood. For many people this would involve something romantic like dinner at a nice restaurant and then a walk in the park or it could b something simple like a picnic in the park while listening to romantic music. This is something that only you can decide and no matter how you decide to do it you should make it something that you are going to remember for the rest of your lives.

Finally, the last step is making it all work to your advantage. You need to make sure that everything correlates and flows together. Have you picked out her ring to give her after the plane arrives?

Once everything is all said and done, you will have had yourself the best day of all and something that you are going to remember forever and tell your children about. There is nothing more memorable than the day that special someone asks you to marry him or her so why not make it even more special with a plane banner that tells everyone how you feel?

Don’t forget the camera. It will make a lovely photo at the first page of your wedding album.

Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

Aerial advertising is becoming one the most inexpensive ways to get your product or message across to thousands of people at one time. Many companies, as well as individuals, have found that aerial advertising is more affordable, and allows their creative juices to flow.   But just how is aerial advertising done?Banners are usually towed behind a plane that has a single engine. From the window of the plane, a grapnel hook is connected to the tail of the airplane by a rope, sometimes a cable. When the plane becomes airborne, the pilot releases the hook from the window, and the banner will swing from the tail displaying your message. But before the banner gets airborne, let’s explore what happens on the ground. At the front of the banner is something called a “lead pole”, which is just a pole that is a hair taller than the banner itself, and with some weight at the bottom. This pole gives support to the banner while it is being flown, as well as provides weight at the bottom, to ensure the banner will fly right side up. On the pole is a harness, sometimes called a bridle that is attached to the banner in order to pick up the rope. At the front of the harness, the pickup rope is then connected and stretched across a set of poles that extend about 6 feet from the ground. At the end of the rope is a smaller rope that is used to form a loop and then is suspended in the air across the two poles. When the ground crew gives the signal, the Banner Chief will give the signal to the pilot to pick up the banner. The plane will come in close to the ground at about 80 miles an hour, and when it reaches the poles, will go into a very steep but safe climb. When the pilot does this, it will snag the loop created between the poles, climb higher and eventually the pilot will feel a tug that will alert him that the banner is now airborne. The ground crew will usually confirm this action and the pilot will continue to climb to a safe altitude and begin a course toward the target area. Getting the banner back on the ground is a little bit easier. Once the length of fly time for the banner has been reached, the pilot will usually radio the ground crew that they are ready to drop the banner. The plan will then approach the original location and await a signal from the ground crew. The pilot will then pull a lever that releases the grappling hook and the banner will land on the ground and the ground crew start preparing for the next banner display.

Do you run the marketing department or advertising sect of a small or large company?  If so, then you undoubtedly are always looking for ingenious ways in which to reach a mass audience at a reasonable price in order to portray your message and present your products or services to the general public. If you are unsuccessful at advertising and getting your product or service recognized, you will slowly watch your company fall into the red. That is why it is vitally important for you to find the most effective and cost efficient ways to reach large audiences with your marketing and advertising that have been proven to work. The hardest part about doing this is to find a unique way to set your product apart from the rest, when it concerns advertising. You need to find a way to reach a mass market and to get them to remember your advertisements above all others. Many companies are slowly backing away from investing money in television commercials, radio advertisements, and typical print advertisements and are seeking more interesting methods of advertisement. Case in point: beach advertising. Heading To the Beach with Aerial AdvertisementsThrough the use of beach advertising a company will hire a group to fly an airplane over a popular beach or beach resort. Attached to the back of the plane will be a text banner, billboard banner, or logo advertisement. This type of advertisement draws attention to it and has the capability of reaching a mass audience with little effort. This is just one of the most unique and proven ways to market your product apart from the big three of: television, radio, and print. Why Beach Advertising Is So EffectiveBeach advertisement has a high rate of being effective due in part to the fact that it quickly gets the attention of potential customers in a way that they are not use to. The moment a person on a beach hears the sound of a planes engines, they will instinctively look up. In doing so they will catch sight of your company’s brand or logo in the form of aerial advertisement. They will actually stop and take notice because it is a unique type of advertisement that they are not familiar with. Another benefit of this type of aerial beach advertisement is that it is so under used that chances are, your aerial advertisement will be the only advertisement of its type that they will see all day. You won’t be fighting to get your message seen or heard! Therefore, your company’s brand or service will be embedded in the minds of those who are laying on the beach soaking in the summer sun. You can choose the type of beach advertisement that you desire. You can use a text banner that features nothing but words, or your company’s web address. Or you can go bolder and purchase a billboard style ad where you can use both images and text. If your product is popular and widely known, you can even simply fly a logo advertisement behind the plane. Which ever method you choose, you are sure to turn some heads and get some much needed attention for the product or service that you are trying to sell.

As anyone who is responsible for marketing a product knows, reaching out to the audience is the most important part of letting them know about your product’s existence. Without visibility, the general public will never know that your product exists and they may never try it out for themselves. Therefore, when you are attempting to put your product into the public awareness, you will need to make sure that you do it in a way that everyone will be able to immediately recognize. The only problem with this, however, is the fact that the public has become more and more aware of how many commercial advertisements that they are constantly bombarded with every day. Many people are now quite adept at tuning out these advertisements by using commercials as a time to refill a drink, change the station, or even fast forward the DVR. This means that if you are trying to get your message out there, you are going to want to make sure that you try a creative approach to do this. Staying Ahead Of The Competition With Aerial AdvertisingOne form of advertising that most people have never considered is the usage of aerial banners. This form of advertising has a small airplane carry an aerial banner behind it over a crowded environment. Since very few companies often display aerial banners, especially at the same time, when you choose to use this form of advertising you are making sure that your message is getting visibility in a way that no other messages are. This is one of the key goals of advertising for you want to stand out in a way that none of the competition does. Aerial banners can take on any number of forms. One of the most common is a letter banner, where a person or a company can customize a banner with select letters and numbers to make a message which will fly through the sky. This can be a direct form of communication in which a very specific message can be delivered to thousands of potential customers. Other forms which aerial banners may take are more intensive designs that could include pictures. Knowing that the image you have designed will be flying over the heads of thousands of people will give you the opportunity to know that your advertising campaign is having a direct effect. Knowing also that few, if any, other competitors will be doing this form of marketing gives you the chance to put your product out in the front of the memories of all of these potential customers. Studies have shown that nearly 90% of the people in a crowd remember that an aerial banner passed over their head. From that, nearly 80% of the crowd remembered exactly what was being advertised. These are numbers which are stellar, something that cannot be achieved even through television advertising. If you are looking for a way to make sure that your product and message is heard, an aerial banner may be the perfect way to ensure that you will get the wide-reaching visibility which is dreamed of with successful advertising.

Naturally, the most important part of an advertising plan is getting your product, service or message heard. Television ads are generally considered to be the most effective type of ad, although using a strategy which combines a number of forms of media can be important. Yet, if you want to reach a great number of people and really make a difference in your advertising, you may want to consider using other forms of communication to make a lasting impression on the public. This lasting impression can turn into you being the first group they think of when they need a certain product or service and this will be what makes a huge difference in your company gaining profit. Gaining the Competitive Edge with Aerial Advertising This edge can often come in the form of aerial advertising services. Using an airplane to display a message, be it during rush hour traffic, at a stadium event or even over a beach, you have the ability to reach many thousands of people all at one time. On top of this, relatively other few companies ever consider using aerial advertising services in their marketing campaigns and this can put you far ahead of them in the advertising game. When the public is exposed to only one message through aerial advertising services, they are much more likely to remember that message as compared to three different TV commercials all about the same type of product. In fact, studies have shown that over 85% of the people in one of these crowds remember noticing the aerial advertising services fly overhead and out of the same group of thousands, over 75% of them remember the product which was being promoted. These numbers are tremendously successful and are something which even the best television ads cannot usually produce. This is why aerial advertising services can make a great way to promote your business!Use Aerial Advertising Services for an Immediate BoostThe banners which are generally used in aerial advertising services are simple, often using only a series of letters and numbers to get a short, quick message across. This message can inform the public about a sale, new product or service, or even a grand opening for your business. Then, knowing the information that you are giving the group with your banner, the public will think of you the next time they are in the need of a product or service like yours. You will have been the only person to reach them in the manner which you did and this can make you stand out greatly. You could also choose to use a graphic banner, much like a traditional billboard that one would find on the side of the road. By flying one of these through the air, you could grab the attention of people just as easily as with a lettered message and perhaps even make more of an impression. Of course, you will have to decide based on the nature of your advertising campaign just what may work the best for you and decide on the best way you can use your aerial advertising services from there.

Needless to say, when employing an advertising campaign, one has to make sure that it adheres to the traits of good advertising. These traits serve as a guide, so one will know if their campaigns are doing what they should be doing—in this case, present a message to the people and make them buy or avail of a service by persuading them through advertising. These traits should also work when using an aerial banner. An aerial banner is used in an aerial advertising campaign—where a banner is towed behind an airplane. Here are some of the traits of a good advertising campaign, and how the use of an aerial banner fulfills them:   Focus on the best prospects: The best advertising campaigns focus on markets that will respond to the ad. For example, a product for women should advertise on a medium that attracts women—a television show with a strong women demographic, a publication for women. When using an aerial banner, one can apply this concept a well such a run to support breast cancer research. It is more flexible of billboards, although less money in the long run. For example, one can use an aerial banner to promote a product targeted to the youth on a beach during spring break, or a film or a movie during a festival within the city. Stand out: A product should stand out in the market, and the use of an aerial banner does this impeccably. Of course, the ad should illustrate how the product itself is different—but the aerial banner puts this concept on a different level, since the use of an aerial banner itself will make a product stand out. Therefore, against other products in the same market, the one that used an aerial banner for promotions will definitely have an advantage since it already has recall. Many products are advertised on television, on the Internet, and on radio. But since fewer are advertised through aerial banners, the recall is more immediate.    Persuade action: Of course, an advertisement works if the people who saw an ad retains the information and remember it. But it is not effective until the people who saw the ad respond to it by doing the action implied by the advertisement. In this case, the ad should persuade people to avail of the product or service advertised. The ad has to be interesting and eye-catching, but more than that it has to require action. An aerial banner may seem too limited a venue to persuade people to action on the retention of information, but this simplicity is exactly what makes the aerial ad more effective. It does not shout to the people—rather, it is a mere whisper compared to the tiring and suffocating advertisements today.

Many people approach advertising like a game, where they have to quickly beat out all of the competition and become the group which is in the forefront of the public mind. The most exposure means that the biggest amount of people will be thinking of that group’s product or service the next time that they need that particular product or service. Part of reaching the biggest possible audience, however, is having the most creative advertising plan. This means more than simply making one’s ads fun and catchy, even though that is important. One should also think about creative ways to do the advertising itself. Beach advertising can be a great way to get the news of a product out there because it is a medium which very few people ever consider using. When a company begins to use beach advertising to promote their message, they hire a small plane to fly a banner over a stretch of crowded beaches. Not only will nearly everyone on the beach see what this message reads, but they will not be exposed to too many of these messages throughout their day. This can go a long way toward standing out in the public mind. Studies have shown that almost all of the thousands of people on a crowded beach remember seeing the airplane fly overhead with a message. Nearly 80% of those people remember the product which was being offered. This turns into thousands of people being given a direct recommendation of a certain project and absorbing the message which was being given to them. These are great statistics for any form of advertising campaign. Beach Advertising Banners Can Be Very Effective!Television ads may have the potential to reach more people all at one time, although beach advertising has proven to be more effective. Most people stop paying attention when commercials air on TV or use that as an opportunity to get up and refill their drinks. Beach advertising, however, simply has a person who is on the beach looking up, seeing the plane, and taking the few seconds to read the message it is pulling behind it. They can never unsee that message and they will have successfully absorbed the message that one’s particular company wants them to. Using beach advertising can be very easy as there are different types of banners which can be used to get the message across. One way is with a simple letter banner, which will use a variety of numbers and letters to get a very simple message across. Others may choose to use a graphics banner, which will display not only words, but colors and pictures. Depending on the item being marketed, this can be a very effective way to reach the public as well. No matter what one chooses, however, using a beach advertising strategy can help get the message across and show a boost in profit!

Skyline advertisements have grown by leaps and bounds over the last decade. Many agencies have sprouted to cater to millions of people. Their main aim is not only to convey the message, but to send it across efficiently and effectively. The advertisement should have a positive impact on the targeted people. They should be inclined to buy the product.

A number of ad media are at our disposal but the most effective one is the aerial medium. The best way to create a face-lift or image makeover of your company is through aerial advertising.

Aerial ads — Away from the clutter:

The product being used in airplane advertising should be visible and not part of the ad clutter. Aerial banners are perfectly suited to this purpose. The recall rate and the response time are also very high. Today, business houses have also taken up this medium complementing the traditional approach. Aerial banners should not contain any non-essentials and should deliver positive results.

Factors on which people remember the sky message-

-Time factor

-The potential market and the demographics in which the campaign is being launched.

-Reaching out to a diverse set of people in a short span of time.

Aerial advertisements-Will it lose its glory?

Chances are that the ad will escape the eyes of the target audience or potential market.

Then what is the solution?

Take on the services of aerial advertising agencies for better results. The agencies house experts who can give an idea on the dimensions and look of the advertisement

Cheap and best – Another point pertaining to sky advertising is that the company only shells out money for a certain length of time when the ad will be displayed. Besides the cost of the banner, the flight time taken into account.

The recall value of aerial ads is also very high.

How to increase customer awareness in aerial ad:

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. [4] History tells us that Out-of-home advertising and billboards are the oldest forms of advertising.

As the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, signs that today would say cobbler, miller, tailor or blacksmith would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts for the convenience of the customers.

As education became an apparent need and reading, as well as printing, developed advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called “quack” advertisements became a problem, which ushered in the regulation of advertising content.

As the economy expanded during the 19th century, advertising grew alongside. In the United States, the success of this advertising format eventually led to the growth of mail-order advertising.

In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Around 1840, Volney Palmer established a predecessor to advertising agencies in Boston. [5] Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it the first French group to organize. At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N. W. Ayer opened in 1869, and was located in Philadelphia. [5]

An 1895 advertisement for a weight gain product.

At the turn of the century, there were few career choices for women in business; however, advertising was one of the few. Since women were responsible for most of the purchasing done in their household, advertisers and agencies recognized the value of women’s insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today’s standards, the advertisement featured a couple with the message “The skin you love to touch”. [6]

In the early 1920s, the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers. As time passed, many non-profit organizations followed suit in setting up their own radio stations, and included: schools, clubs and civic groups. [7] When the practice of sponsoring programs was popularised, each individual radio program was usually sponsored by a single business in exchange for a brief mention of the business’ name at the beginning and end of the sponsored shows. However, radio station owners soon realised they could earn more money by selling sponsorship rights in small time allocations to multiple businesses throughout their radio station’s broadcasts, rather than selling the sponsorship rights to single businesses per show.

A print advertisement for the 1913 issue of the Encyclopædia Britannica

This practice was carried over to television in the late 1940s and early 1950s. A fierce battle was fought between those seeking to commercialise the radio and people who argued that the radio spectrum should be considered a part of the commons – to be used only non-commercially and for the public good. The United Kingdom pursued a public funding model for the BBC, originally a private company, the British Broadcasting Company, but incorporated as a public body by Royal Charter in 1927. In Canada, advocates like Graham Spry were likewise able to persuade the federal government to adopt a public funding model, creating the Canadian Broadcasting Corporation. However, in the United States, the capitalist model prevailed with the passage of the Communications Act of 1934 which created the Federal Communications Commission. [7] To placate the socialists, the U. S. Congress did require commercial broadcasters to operate in the “public interest, convenience, and necessity”. [8] Public broadcasting now exists in the United States due to the 1967 Public Broadcasting Act which led to the Public Broadcasting Service and National Public Radio.

In the early 1950s, the DuMont Television Network began the modern trend of selling advertisement time to multiple sponsors. Previously, DuMont had trouble finding sponsors for many of their programs and compensated by selling smaller blocks of advertising time to several businesses. This eventually became the standard for the commercial television industry in the United States. However, it was still a common practice to have single sponsor shows, such as The United States Steel Hour. In some instances the sponsors exercised great control over the content of the show – up to and including having one’s advertising agency actually writing the show. The single sponsor model is much less prevalent now, a notable exception being the Hallmark Hall of Fame.

The 1960s saw advertising transform into a modern approach in which creativity was allowed to shine, producing unexpected messages that made advertisements more tempting to consumers’ eyes. The Volkswagen ad campaign—featuring such headlines as “Think Small” and “Lemon” (which were used to describe the appearance of the car)—ushered in the era of modern advertising by promoting a “position” or “unique selling proposition” designed to associate each brand with a specific idea in the reader or viewer’s mind. This period of American advertising is called the Creative Revolution and its archetype was William Bernbach who helped create the revolutionary Volkswagen ads among others. Some of the most creative and long-standing American advertising dates to this period.

The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, Home Shopping Network, and ShopTV Canada.

Marketing through the Internet opened new frontiers for advertisers and contributed to the “dot-com” boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, a number of websites including the search engine Google, started a change in online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users. This has led to a plethora of similar efforts and an increasing trend of interactive advertising.

The share of advertising spending relative to GDP has changed little across large changes in media. For example, in the U. S. in 1925, the main advertising media were newspapers, magazines, signs on streetcars, and outdoor posters. Advertising spending as a share of GDP was about 2. 9 percent. By 1998, television and radio had become major advertising media. Nonetheless, advertising spending as a share of GDP was slightly lower—about 2. 4 percent. [9]

A recent advertising innovation is “guerrilla marketing”, which involve unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to become part of the advertising message. Guerrilla advertising is becoming increasing more popular with a lot of companies. This type of advertising is unpredictable and innovative, which causes consumers to buy the product or idea. This reflects an increasing trend of interactive and “embedded” ads, such as via product placement, having consumers vote through text messages, and various innovations utilizing social network services such as MySpace.

The same advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as HIV/AIDS, political ideology, energy conservation and deforestation.

Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. “Advertising justifies its existence when used in the public interest – it is much too powerful a tool to use solely for commercial purposes. ” – Attributed to Howard Gossage by David Ogilvy.

Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and initiatives.

In the United States, the granting of television and radio licenses by the FCC is contingent upon the station broadcasting a certain amount of public service advertising. To meet these requirements, many broadcast stations in America air the bulk of their required public service announcements during the late night or early morning when the smallest percentage of viewers are watching, leaving more day and prime time commercial slots available for high-paying advertisers.

Public service advertising reached its height during World Wars I and II under the direction of several governments.

Paying people to hold signs is one of the oldest forms of advertising, as with this Human directional pictured above A bus with an advertisement for GAP in Singapore. Buses and other vehicles are popular mediums for advertisers. A DBAG Class 101 with UNICEF ads at Ingolstadt main railway station

Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes (“logojets”), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers,doors of bathroom stalls,stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an “identified” sponsor pays to deliver their message through a medium is advertising.

Main articles: Television advertisement and Music in advertising

The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second TV spot during this game has reached US$3 million (as of 2009).

The majority of television commercials feature a song or jingle that listeners soon relate to the product.

Virtual advertisements may be inserted into regular television programming through computer graphics. It is typically inserted into otherwise blank backdrops[10] or used to replace local billboards that are not relevant to the remote broadcast audience. [11] More controversially, virtual billboards may be inserted into the background[12] where none exist in real-life. Virtual product placement is also possible. [13][14]

Main article: Infomercial

An infomercial is a long-format television commercial, typically five minutes or longer. The word “infomercial” is a portmanteau of the words “information” & “commercial”. The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals.

Radio advertising is a form of advertising via the medium of radio.

Radio advertisements are broadcasted as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the obvious limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage.

Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on very specialized topics. A form of press advertising is classified advertising, which allows private individuals or companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service.

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic; however, they can be placed in any location with large amounts of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums.

The RedEye newspaper advertised to its target market at North Avenue Beach with a sailboat billboard on Lake Michigan.

Mobile billboards are generally vehicle mounted billboards or digital screens. These can be on dedicated vehicles built solely for carrying advertisements along routes preselected by clients, they can also be specially-equipped cargo trucks or, in some cases, large banners strewn from planes. The billboards are often lighted; some being backlit, and others employing spotlights. Some billboard displays are static, while others change; for example, continuously or periodically rotating among a set of advertisements.

Mobile displays are used for various situations in metropolitan areas throughout the world, including:

In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters, eye-catching displays promoting a specific product, and advertisements in such places as shopping carts and in-store video displays.

Main article: Product placement

Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise’s character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them “classics,” because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films, most notably Casino Royale. In “Fantastic Four: Rise of the Silver Surfer”, the main transport vehicle shows a large Dodge logo on the front. Blade Runner includes some of the most obvious product placement; the whole film stops to show a Coca-Cola billboard.

Main article: Celebrity branding

This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers. Celebrities are often involved in advertising campaigns such as television or print adverts to advertise specific or general products.

The use of celebrities to endorse a brand can have its downsides, however. One mistake by a celebrity can be detrimental to the public relations of a brand. For example, following his performance of eight gold medals at the 2008 Olympic Games in Beijing, China, swimmer Michael Phelps’ contract with Kellogg’s was terminated, as Kellogg’s did not want to associate with him after he was photographed smoking marijuana.

Increasingly, other media are overtaking many of the “traditional” media such as television, radio and newspaper because of a shift toward consumer’s usage of the Internet for news and music as well as devices like digital video recorders (DVR’s) such as TiVo.

Advertising on the World Wide Web is a recent phenomenon. Prices of Web-based advertising space are dependent on the “relevance” of the surrounding web content and the traffic that the website receives.

Digital signage is poised to become a major mass media because of its ability to reach larger audiences for less money. Digital signage also offer the unique ability to see the target audience where they are reached by the medium. Technology advances has also made it possible to control the message on digital signage with much precision, enabling the messages to be relevant to the target audience at any given time and location which in turn, gets more response from the advertising. Digital signage is being successfully employed in supermarkets. [15] Another successful use of digital signage is in hospitality locations such as restaurants. [16] and malls. [17]

E-mail advertising is another recent phenomenon. Unsolicited bulk E-mail advertising is known as “e-mail spam”. Spam has been a problem for email users for many years.

Some companies have proposed placing messages or corporate logos on the side of booster rockets and the International Space Station. Controversy exists on the effectiveness of subliminal advertising (see mind control), and the pervasiveness of mass messages (see propaganda).

Unpaid advertising (also called “publicity advertising”), can provide good exposure at minimal cost. Personal recommendations (“bring a friend”, “sell it”), spreading buzz, or achieving the feat of equating a brand with a common noun (in the United States, “Xerox” = “photocopier”, “Kleenex” = tissue, “Vaseline” = petroleum jelly, “Hoover” = vacuum cleaner, “Nintendo” (often used by those exposed to many video games) = video games, and “Band-Aid” = adhesive bandage) — these can be seen as the pinnacle of any advertising campaign. However, some companies oppose the use of their brand name to label an object. Equating a brand with a common noun also risks turning that brand into a genericized trademark – turning it into a generic term which means that its legal protection as a trademark is lost.

As the mobile phone became a new mass media in 1998 when the first paid downloadable content appeared on mobile phones in Finland, it was only a matter of time until mobile advertising followed, also first launched in Finland in 2000. By 2007 the value of mobile advertising had reached $2. 2 billion and providers such as Admob delivered billions of mobile ads.

More advanced mobile ads include banner ads, coupons, Multimedia Messaging Service picture and video messages, advergames and various engagement marketing campaigns. A particular feature driving mobile ads is the 2D Barcode, which replaces the need to do any typing of web addresses, and uses the camera feature of modern phones to gain immediate access to web content. 83 percent of Japanese mobile phone users already are active users of 2D barcodes.

A new form of advertising that is growing rapidly is social network advertising. It is online advertising with a focus on social networking sites. This is a relatively immature market, but it has shown a lot of promise as advertisers are able to take advantage of the demographic information the user has provided to the social networking site. Friendertising is a more precise advertising term in which people are able to direct advertisements toward others directly using social network service.

From time to time, The CW Television Network airs short programming breaks called “Content Wraps,” to advertise one company’s product during an entire commercial break. The CW pioneered “content wraps” and some products featured were Herbal Essences, Crest, Guitar Hero II, CoverGirl, and recently Toyota.

Recently, there appeared a new promotion concept, “ARvertising”, advertising on Augmented Reality technology.

While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. [18] Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. [19] In addition, advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.

Criticism of advertising is closely linked with criticism of media and often interchangeable. They can refer to its audio-visual aspects (e. g. cluttering of public spaces and airwaves), environmental aspects (e. g. pollution, oversize packaging, increasing consumption), political aspects (e. g. media dependency, free speech, censorship), financial aspects (costs), ethical/moral/social aspects (e. g. sub-conscious influencing, invasion of privacy, increasing consumption and waste, target groups, certain products, honesty) and, of course, a mix thereof. Some aspects can be subdivided further and some can cover more than one category.

As advertising has become increasingly prevalent in modern Western societies, it is also increasingly being criticized. A person can hardly move in the public sphere or use a medium without being subject to advertising. Advertising occupies public space and more and more invades the private sphere of people, many of which consider it a nuisance. “It is becoming harder to escape from advertising and the media. … Public space is increasingly turning into a gigantic billboard for products of all kind. The aesthetical and political consequences cannot yet be foreseen. “[20] Hanno Rauterberg in the German newspaper ‘Die Zeit’ calls advertising a new kind of dictatorship that cannot be escaped. [21]

Ad creep: “There are ads in schools, airport lounges, doctors offices, movie theaters, hospitals, gas stations, elevators, convenience stores, on the Internet, on fruit, on ATMs, on garbage cans and countless other places. There are ads on beach sand and restroom walls. “[22] “One of the ironies of advertising in our times is that as commercialism increases, it makes it that much more difficult for any particular advertiser to succeed, hence pushing the advertiser to even greater efforts. “[23] Within a decade advertising in radios climbed to nearly 18 or 19 minutes per hour; on prime-time television the standard until 1982 was no more than 9. 5 minutes of advertising per hour, today it’s between 14 and 17 minutes. With the introduction of the shorter 15-second-spot the total amount of ads increased even more dramatically. Ads are not only placed in breaks but e. g. also into baseball telecasts during the game itself. They flood the internet, a market growing in leaps and bounds.

Other growing markets are ‘’product placements” in entertainment programming and in movies where it has become standard practice and ‘’virtual advertising” where products get placed retroactively into rerun shows. Product billboards are virtually inserted into Major League Baseball broadcasts and in the same manner, virtual street banners or logos are projected on an entry canopy or sidewalks, for example during the arrival of celebrities at the 2001 Grammy Awards. Advertising precedes the showing of films at cinemas including lavish ‘film shorts’ produced by companies such as Microsoft or DaimlerChrysler. “The largest advertising agencies have begun working aggressively to co-produce programming in conjunction with the largest media firms”[24] creating Infomercials resembling entertainment programming.

Opponents equate the growing amount of advertising with a “tidal wave” and restrictions with “damming” the flood. Kalle Lasn, one of the most outspoken critics of advertising on the international stage, considers advertising “the most prevalent and toxic of the mental pollutants. From the moment your radio alarm sounds in the morning to the wee hours of late-night TV microjolts of commercial pollution flood into your brain at the rate of around 3,000 marketing messages per day. Every day an estimated twelve billion display ads, 3 million radio commercials and more than 200,000 television commercials are dumped into North America’s collective unconscious”. [25] In the course of his life the average American watches three years of advertising on television. [26]

More recent developments are video games incorporating products into their content, special commercial patient channels in hospitals and public figures sporting temporary tattoos. A method unrecognisable as advertising is so-called ‘’guerrilla marketing” which is spreading ‘buzz’ about a new product in target audiences. Cash-strapped U. S. cities do not shrink back from offering police cars for advertising. [27] A trend, especially in Germany, is companies buying the names of sports stadiums. The Hamburg soccer Volkspark stadium first became the AOL Arena and then the HSH Nordbank Arena. The Stuttgart Neckarstadion became the Mercedes-Benz Arena, the Dortmund Westfalenstadion now is the Signal Iduna Park. The former SkyDome in Toronto was renamed Rogers Centre. Other recent developments are, for example, that whole subway stations in Berlin are redesigned into product halls and exclusively leased to a company. Düsseldorf even has ‘multi-sensorial’ adventure transit stops equipped with loudspeakers and systems that spread the smell of a detergent. Swatch used beamers to project messages on the Berlin TV-tower and Victory column, which was fined because it was done without a permit. The illegality was part of the scheme and added promotion. [21]

It’s standard business management knowledge that advertising is a pillar, if not “the” pillar of the growth-orientated free capitalist economy. “Advertising is part of the bone marrow of corporate capitalism. “[28] “Contemporary capitalism could not function and global production networks could not exist as they do without advertising. “[1]

For communication scientist and media economist Manfred Knoche at the University of Salzburg, Austria, advertising isn’t just simply a ‘necessary evil’ but a ‘necessary elixir of life’ for the media business, the economy and capitalism as a whole. Advertising and mass media economic interests create ideology. Knoche describes advertising for products and brands as ‘the producer’s weapons in the competition for customers’ and trade advertising, e. g. by the automotive industry, as a means to collectively represent their interests against other groups, such as the train companies. In his view editorial articles and programmes in the media, promoting consumption in general, provide a ‘cost free’ service to producers and sponsoring for a ‘much used means of payment’ in advertising. [29] Christopher Lasch argues that advertising leads to an overall increase in consumption in society; “Advertising serves not so much to advertise products as to promote consumption as a way of life. “[30]

Advertising is equated with constitutionally guaranteed freedom of opinion and speech. [31] Therefore criticizing advertising or any attempt to restrict or ban advertising is almost always considered to be an attack on fundamental rights[citation needed] (First Amendment in the USA) and meets the combined and concentrated resistance of the business and especially the advertising community. “Currently or in the near future, any number of cases are and will be working their way through the court system that would seek to prohibit any government regulation of . . . commercial speech (e. g. advertising or food labelling) on the grounds that such regulation would violate citizens’ and corporations’ First Amendment rights to free speech or free press. “[32] An example for this debate is advertising for tobacco or alcohol but also advertising by mail or fliers (clogged mail boxes), advertising on the phone, in the internet and advertising for children. Various legal restrictions concerning spamming, advertising on mobile phones, addressing children, tobacco, alcohol have been introduced by the US, the EU and various other countries. Not only the business community resists restrictions of advertising. Advertising as a means of free expression has firmly established itself in western society[citation needed]. McChesney argues, that the government deserves constant vigilance when it comes to such regulations, but that it is certainly not “the only antidemocratic force in our society. . . . corporations and the wealthy enjoy a power every bit as immense as that enjoyed by the lords and royalty of feudal times” and “markets are not value-free or neutral; they not only tend to work to the advantage of those with the most money, but they also by their very nature emphasize profit over all else…. Hence, today the debate is over whether advertising or food labelling, or campaign contributions are speech. . . if the rights to be protected by the First Amendment can only be effectively employed by a fraction of the citizenry, and their exercise of these rights gives them undue political power and undermines the ability of the balance of the citizenry to exercise the same rights and/or constitutional rights, then it is not necessarily legitimately protected by the First Amendment. ” In addition, “those with the capacity to engage in free press are in a position to determine who can speak to the great mass of citizens and who cannot”. [33] Critics in turn argue, that advertising invades privacy which is a constitutional right. For, on the one hand, advertising physically invades privacy, on the other, it increasingly uses relevant, information-based communication with private data assembled without the knowledge or consent of consumers or target groups.

For Georg Franck at Vienna University of Technology advertising is part of what he calls “mental capitalism”,[34][35] taking up a term (mental) which has been used by groups concerned with the mental environment, such as Adbusters. Franck blends the “Economy of Attention” with Christopher Lasch’s culture of narcissm into the mental capitalism:[36] In his essay „Advertising at the Edge of the Apocalypse”, Sut Jhally writes: “20. century advertising is the most powerful and sustained system of propaganda in human history and its cumulative cultural effects, unless quickly checked, will be responsible for destroying the world as we know it. [37]

Advertising has developed into a billion-dollar business on which many depend. In 2006 391 billion US dollars were spent worldwide for advertising. In Germany, for example, the advertising industry contributes 1. 5% of the gross national income; the figures for other developed countries are similar. [citation needed] Thus, advertising and growth are directly and causally linked. As far as a growth based economy can be blamed for the harmful human lifestyle (affluent society) advertising has to be considered in this aspect concerning its negative impact, because its main purpose is to raise consumption. “The industry is accused of being one of the engines powering a convoluted economic mass production system which promotes consumption. “[38]

Attention and attentiveness have become a new commodity for which a market developed. “The amount of attention that is absorbed by the media and redistributed in the competition for quotas and reach is not identical with the amount of attention, that is available in society. The total amount circulating in society is made up of the attention exchanged among the people themselves and the attention given to media information. Only the latter is homogenised by quantitative measuring and only the latter takes on the character of an anonymous currency. “[34][35] According to Franck, any surface of presentation that can guarantee a certain degree of attentiveness works as magnet for attention, e. g. media which are actually meant for information and entertainment, culture and the arts, public space etc. It is this attraction which is sold to the advertising business. The German Advertising Association stated that in 2007 30. 78 billion Euros were spent on advertising in Germany,[39] 26% in newspapers, 21% on television, 15% by mail and 15% in magazines. In 2002 there were 360. 000 people employed in the advertising business. The internet revenues for advertising doubled to almost 1 billion Euros from 2006 to 2007, giving it the highest growth rates.

Spiegel-Online reported that in the USA in 2008 for the first time more money was spent for advertising on internet (105. 3 billion US dollars) than on television (98. 5 billion US dollars). The largest amount in 2008 was still spent in the print media (147 billion US dollars). [40] For that same year, Welt-Online reported that the US pharmaceutical industry spent almost double the amount on advertising (57. 7 billion dollars) than it did on research (31. 5 billion dollars). But Marc-André Gagnon und Joel Lexchin of York University, Toronto, estimate that the actual expenses for advertising are higher yet, because not all entries are recorded by the research institutions. [41] Not included are indirect advertising campaigns such as sales, rebates and price reductions. Few consumers are aware of the fact that they are the ones paying for every cent spent for public relations, advertisements, rebates, packaging etc. since they ordinarily get included in the price calculation.

Advertising for McDonald’s on the Via di Propaganda, Rome, Italy

The most important element of advertising is not information but suggestion more or less making use of associations, emotions (appeal to emotion) and drives dormant in the sub-conscience of people, such as sex drive, herd instinct, of desires, such as happiness, health, fitness, appearance, self-esteem, reputation, belonging, social status, identity, adventure, distraction, reward, of fears (appeal to fear), such as illness, weaknesses, loneliness, need, uncertainty, security or of prejudices, learned opinions and comforts. “All human needs, relationships, and fears – the deepest recesses of the human psyche – become mere means for the expansion of the commodity universe under the force of modern marketing. With the rise to prominence of modern marketing, commercialism – the translation of human relations into commodity relations – although a phenomenon intrinsic to capitalism, has expanded exponentially. “[42] ‘Cause-related marketing’ in which advertisers link their product to some worthy social cause has boomed over the past decade.

Advertising exploits the model role of celebrities or popular figures and makes deliberate use of humour as well as of associations with colour, tunes, certain names and terms. Altogether, these are factors of how one perceives himself and one’s self-worth. In his description of ‘mental capitalism’ Franck says, “the promise of consumption making someone irresistible is the ideal way of objects and symbols into a person’s subjective experience. Evidently, in a society in which revenue of attention moves to the fore, consumption is drawn by one’s self-esteem. As a result, consumption becomes ‘work’ on a person’s attraction. From the subjective point of view, this ‘work’ opens fields of unexpected dimensions for advertising. Advertising takes on the role of a life councillor in matters of attraction. (…) The cult around one’s own attraction is what Christopher Lasch described as ‘Culture of Narcissism’. “[35][36]

For advertising critics another serious problem is that “the long standing notion of separation between advertising and editorial/creative sides of media is rapidly crumbling” and advertising is increasingly hard to tell apart from news, information or entertainment. The boundaries between advertising and programming are becoming blurred. According to the media firms all this commercial involvement has no influence over actual media content, but, as McChesney puts it, “this claim fails to pass even the most basic giggle test, it is so preposterous. “[43]

Advertising draws “heavily on psychological theories about how to create subjects, enabling advertising and marketing to take on a ‘more clearly psychological tinge’ (Miller and Rose, 1997, cited in Thrift, 1999, p.  67). Increasingly, the emphasis in advertising has switched from providing ‘factual’ information to the symbolic connotations of commodities, since the crucial cultural premise of advertising is that the material object being sold is never in itself enough. Even those commodities providing for the most mundane necessities of daily life must be imbued with symbolic qualities and culturally endowed meanings via the ‘magic system (Williams, 1980) of advertising. In this way and by altering the context in which advertisements appear, things ‘can be made to mean “just about anything”‘ (McFall, 2002, p. 162) and the ‘same’ things can be endowed with different intended meanings for different individuals and groups of people, thereby offering mass produced visions of individualism. “[1]

Before advertising is done, market research institutions need to know and describe the target group to exactly plan and implement the advertising campaign and to achieve the best possible results. A whole array of sciences directly deal with advertising and marketing or is used to improve its effects. Focus groups, psychologists and cultural anthropologists are ‘”de rigueur”’ in marketing research”. [44] Vast amounts of data on persons and their shopping habits are collected, accumulated, aggregated and analysed with the aid of credit cards, bonus cards, raffles and internet surveying. With increasing accuracy this supplies a picture of behaviour, wishes and weaknesses of certain sections of a population with which advertisement can be employed more selectively and effectively. The efficiency of advertising is improved through advertising research. Universities, of course supported by business and in co-operation with other disciplines (s. above), mainly Psychiatry, Anthropology, Neurology and behavioural sciences, are constantly in search for ever more refined, sophisticated, subtle and crafty methods to make advertising more effective. “Neuromarketing is a controversial new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) — not to heal, but to sell products. Advertising and marketing firms have long used the insights and research methods of psychology in order to sell products, of course. But today these practices are reaching epidemic levels, and with a complicity on the part of the psychological profession that exceeds that of the past. The result is an enormous advertising and marketing onslaught that comprises, arguably, the largest single psychological project ever undertaken. Yet, this great undertaking remains largely ignored by the American Psychological Association. “[45] Robert McChesney calls it “the greatest concerted attempt at psychological manipulation in all of human history. “[46]

Almost all mass media are advertising media and many of them are exclusively advertising media and, with the exception of public service broadcasting are privately owned. Their income is predominantly generated through advertising; in the case of newspapers and magazines from 50 to 80%. Public service broadcasting in some countries can also heavily depend on advertising as a source of income (up to 40%). [47] In the view of critics no media that spreads advertisements can be independent and the higher the proportion of advertising, the higher the dependency. This dependency has “distinct implications for the nature of media content…. In the business press, the media are often referred to in exactly the way they present themselves in their candid moments: as a branch of the advertising industry. “[48]

In addition, the private media are increasingly subject to mergers and concentration with property situations often becoming entangled and opaque. This development, which Henry A. Giroux calls an “ongoing threat to democratic culture”,[49] by itself should suffice to sound all alarms in a democracy. Five or six advertising agencies dominate this 400 billion U. S. dollar global industry.

“Journalists have long faced pressure to shape stories to suit advertisers and owners …. the vast majority of TV station executives found their news departments ‘cooperative’ in shaping the news to assist in ‘non-traditional revenue development. “[50] Negative and undesired reporting can be prevented or influenced when advertisers threaten to cancel orders or simply when there is a danger of such a cancellation. Media dependency and such a threat becomes very real when there is only one dominant or very few large advertisers. The influence of advertisers is not only in regard to news or information on their own products or services but expands to articles or shows not directly linked to them. In order to secure their advertising revenues the media has to create the best possible ‘advertising environment’. Another problem considered censorship by critics is the refusal of media to accept advertisements that are not in their interest. A striking example of this is the refusal of TV stations to broadcast ads by Adbusters. Groups try to place advertisements and are refused by networks. [51]

It is principally the viewing rates which decide upon the programme in the private radio and television business. “Their business is to absorb as much attention as possible. The viewing rate measures the attention the media trades for the information offered. The service of this attraction is sold to the advertising business”[35] and the viewing rates determine the price that can be demanded for advertising.

“Advertising companies determining the contents of shows has been part of daily life in the USA since 1933. Procter & Gamble (P&G) …. offered a radio station a history-making trade (today know as “bartering”): the company would produce an own show for “free” and save the radio station the high expenses for producing contents. Therefore the company would want its commercials spread and, of course, its products placed in the show. Thus, the series ‘Ma Perkins’ was created, which P&G skilfully used to promote Oxydol, the leading detergent brand in those years and the Soap opera was born …”[52]

While critics basically worry about the subtle influence of the economy on the media, there are also examples of blunt exertion of influence. The US company Chrysler, before it merged with Daimler Benz had its agency, PentaCom, send out a letter to numerous magazines, demanding them to send, an overview of all the topics before the next issue is published to “avoid potential conflict”. Chrysler most of all wanted to know, if there would be articles with “sexual, political or social” content or which could be seen as “provocative or offensive”. PentaCom executive David Martin said: “Our reasoning is, that anyone looking at a 22. 000 $ product would want it surrounded by positive things. There is nothing positive about an article on child pornography. “[52] In another example, the „USA Network held top-level ‚off-the-record’ meetings with advertisers in 2000 to let them tell the network what type of programming content they wanted in order for USA to get their advertising. “[53] Television shows are created to accommodate the needs for advertising, e. g. splitting them up in suitable sections. Their dramaturgy is typically designed to end in suspense or leave an unanswered question in order to keep the viewer attached.

The movie system, at one time outside the direct influence of the broader marketing system, is now fully integrated into it through the strategies of licensing, tie-ins and product placements. The prime function of many Hollywood films today is to aid in the selling of the immense collection of commodities. [54] The press called the 2002 Bond film ‘Die Another Day’ featuring 24 major promotional partners an ‘ad-venture’ and noted that James Bond “now has been ‘licensed to sell’” As it has become standard practise to place products in motion pictures, it “has self-evident implications for what types of films will attract product placements and what types of films will therefore be more likely to get made”. [55]

Advertising and information are increasingly hard to distinguish from each other. “The borders between advertising and media …. become more and more blurred…. What August Fischer, chairman of the board of Axel Springer publishing company considers to be a ‘proven partnership between the media and advertising business’ critics regard as nothing but the infiltration of journalistic duties and freedoms”. According to RTL-executive Helmut Thoma “private stations shall not and cannot serve any mission but only the goal of the company which is the ‘acceptance by the advertising business and the viewer’. The setting of priorities in this order actually says everything about the ‘design of the programmes’ by private television. “[52] Patrick Le Lay, former managing director of TF1, a private French television channel with a market share of 25 to 35%, said: “There are many ways to talk about television. But from the business point of view, let’s be realistic: basically, the job of TF1 is, e. g. to help Coca Cola sell its product. (…) For an advertising message to be perceived the brain of the viewer must be at our disposal. The job of our programmes is to make it available, that is to say, to distract it, to relax it and get it ready between two messages. It is disposable human brain time that we sell to Coca Cola. “[56]

Because of these dependencies a widespread and fundamental public debate about advertising and its influence on information and freedom of speech is difficult to obtain, at least through the usual media channels; otherwise these would saw off the branch they are sitting on. “The notion that the commercial basis of media, journalism, and communication could have troubling implications for democracy is excluded from the range of legitimate debate” just as “capitalism is off-limits as a topic of legitimate debate in U. S. political culture”. [57]

An early critic of the structural basis of U. S. journalism was Upton Sinclair with his novel The Brass Check in which he stresses the influence of owners, advertisers, public relations, and economic interests on the media. In his book “Our Master’s Voice – Advertising” the social ecologist James Rorty (1890–1973) wrote: “The gargoyle’s mouth is a loudspeaker, powered by the vested interest of a two-billion dollar industry, and back of that the vested interests of business as a whole, of industry, of finance. It is never silent, it drowns out all other voices, and it suffers no rebuke, for it is not the voice of America? That is its claim and to some extent it is a just claim. . . “[58]

It has taught us how to live, what to be afraid of, what to be proud of, how to be beautiful, how to be loved, how to be envied, how to be successful. . Is it any wonder that the American population tends increasingly to speak, think, feel in terms of this jabberwocky? That the stimuli of art, science, religion are progressively expelled to the periphery of American life to become marginal values, cultivated by marginal people on marginal time?”[59]

Performances, exhibitions, shows, concerts, conventions and most other events can hardly take place without sponsoring. The increasing lack arts and culture they buy the service of attraction. Artists are graded and paid according to their art’s value for commercial purposes. Corporations promote renown artists, therefore getting exclusive rights in global advertising campaigns. Broadway shows, like ‘La Bohème’ featured commercial props in its set. [60]

Advertising itself is extensively considered to be a contribution to culture. Advertising is integrated into fashion. On many pieces of clothing the company logo is the only design or is an important part of it. There is only little room left outside the consumption economy, in which culture and art can develop independently and where alternative values can be expressed. A last important sphere, the universities, is under strong pressure to open up for business and its interests. [61]

Inflatable billboard in front of a sports stadium

Competitive sports have become unthinkable without sponsoring and there is a mutual dependency. High income with advertising is only possible with a comparable number of spectators or viewers. On the other hand, the poor performance of a team or a sportsman results in less advertising revenues. Jürgen Hüther and Hans-Jörg Stiehler talk about a ‘Sports/Media Complex which is a complicated mix of media, agencies, managers, sports promoters, advertising etc. with partially common and partially diverging interests but in any case with common commercial interests. The media presumably is at centre stage because it can supply the other parties involved with a rare commodity, namely (potential) public attention. In sports “the media are able to generate enormous sales in both circulation and advertising. “[62]

“Sports sponsorship is acknowledged by the tobacco industry to be valuable advertising. A Tobacco Industry journal in 1994 described the Formula One car as ‘The most powerful advertising space in the world’. …. In a cohort study carried out in 22 secondary schools in England in 1994 and 1995 boys whose favourite television sport was motor racing had a 12. 8% risk of becoming regular smokers compared to 7. 0% of boys who did not follow motor racing. “[63]

Not the sale of tickets but transmission rights, sponsoring and merchandising in the meantime make up the largest part of sports association’s and sports club’s revenues with the IOC (International Olympic Committee) taking the lead. The influence of the media brought many changes in sports including the admittance of new ‘trend sports’ into the Olympic Games, the alteration of competition distances, changes of rules, animation of spectators, changes of sports facilities, the cult of sports heroes who quickly establish themselves in the advertising and entertaining business because of their media value[64] and last but not least, the naming and renaming of sport stadiums after big companies. “In sports adjustment into the logic of the media can contribute to the erosion of values such as equal chances or fairness, to excessive demands on athletes through public pressure and multiple exploitation or to deceit (doping, manipulation of results …). It is in the very interest of the media and sports to counter this danger because media sports can only work as long as sport exists. [64]

Every visually perceptible place has potential for advertising. Especially urban areas with their structures but also landscapes in sight of through fares are more and more turning into media for advertisements. Signs, posters, billboards, flags have become decisive factors in the urban appearance and their numbers are still on the increase. “Outdoor advertising has become unavoidable. Traditional billboards and transit shelters have cleared the way for more pervasive methods such as wrapped vehicles, sides of buildings, electronic signs, kiosks, taxis, posters, sides of buses, and more. Digital technologies are used on buildings to sport ‘urban wall displays’. In urban areas commercial content is placed in our sight and into our consciousness every moment we are in public space. The German Newspaper ‘Zeit’ called it a new kind of ‘dictatorship that one cannot escape’. [21] Over time, this domination of the surroundings has become the “natural” state. Through long-term commercial saturation, it has become implicitly understood by the public that advertising has the right to own, occupy and control every inch of available space. The steady normalization of invasive advertising dulls the public’s perception of their surroundings, re-enforcing a general attitude of powerlessness toward creativity and change, thus a cycle develops enabling advertisers to slowly and consistently increase the saturation of advertising with little or no public outcry. “[65]

The massive optical orientation toward advertising changes the function of public spaces which are utilised by brands. Urban landmarks are turned into trademarks. The highest pressure is exerted on renown and highly frequented public spaces which are also important for the identity of a city (e. g. Piccadilly Circus, Times Square, Alexanderplatz). Urban spaces are public commodities and in this capacity they are subject to “aesthetical environment protection”, mainly through building regulations, heritage protection and landscape protection. “It is in this capacity that these spaces are now being privatised. They are peppered with billboards and signs, they are remodelled into media for advertising. “[34][35]

“Advertising has an “agenda setting function” which is the ability, with huge sums of money, to put consumption as the only item on the agenda. In the battle for a share of the public conscience this amounts to non-treatment (ignorance) of whatever is not commercial and whatever is not advertised for. Advertising should be reflection of society norms and give clear picture of target market. Spheres without commerce and advertising serving the muses and relaxation remain without respect. [neutrality is disputed] With increasing force advertising makes itself comfortable in the private sphere so that the voice of commerce becomes the dominant way of expression in society. “[66] Advertising critics see advertising as the leading light in our culture. Sut Jhally and James Twitchell go beyond considering advertising as kind of religion and that advertising even replaces religion as a key institution. [67]

“Corporate advertising (or commercial media) is the largest single psychological project ever undertaken by the human race. Yet for all of that, its impact on us remains unknown and largely ignored. When I think of the media’s influence over years, over decades, I think of those brainwashing experiments conducted by Dr. Ewen Cameron in a Montreal psychiatric hospital in the 1950s (see MKULTRA). The idea of the CIA-sponsored “depatterning” experiments was to outfit conscious, unconscious or semiconscious subjects with headphones, and flood their brains with thousands of repetitive “driving” messages that would alter their behaviour over time…. Advertising aims to do the same thing. “[25]

Advertising is especially aimed at young people and children and it increasingly reduces young people to consumers. [49] For Sut Jhally it is not “surprising that something this central and with so much being expended on it should become an important presence in social life. Indeed, commercial interests intent on maximizing the consumption of the immense collection of commodities have colonized more and more of the spaces of our culture. For instance, almost the entire media system (television and print) has been developed as a delivery system for marketers its prime function is to produce audiences for sale to advertisers. Both the advertisements it carries, as well as the editorial matter that acts as a support for it, celebrate the consumer society. The movie system, at one time outside the direct influence of the broader marketing system, is now fully integrated into it through the strategies of licensing, tie-ins and product placements. The prime function of many Hollywood films today is to aid in the selling of the immense collection of commodities. As public funds are drained from the non-commercial cultural sector, art galleries, museums and symphonies bid for corporate sponsorship. “[54] In the same way effected is the education system and advertising is increasingly penetrating schools and universities. Cities, such as New York, accept sponsors for public playgrounds. “Even the pope has been commercialized … The pope’s 4-day visit to Mexico in …1999 was sponsored by Frito-Lay and PepsiCo. [68] The industry is accused of being one of the engines powering a convoluted economic mass production system which promotes consumption. As far as social effects are concerned it does not matter whether advertising fuels consumption but which values, patterns of behaviour and assignments of meaning it propagates. Advertising is accused of hijacking the language and means of pop culture, of protest movements and even of subversive criticism and does not shy away from scandalizing and breaking taboos (e. g. Benneton). This in turn incites counter action, what Kalle Lasn in 2001 called ‘’Jamming the Jam of the Jammers”. Anything goes. “It is a central social-scientific question what people can be made to do by suitable design of conditions and of great practical importance. For example, from a great number of experimental psychological experiments it can be assumed, that people can be made to do anything they are capable of, when the according social condition can be created. “[69]

Advertising often uses stereotype gender specific roles of men and women reinforcing existing clichés and it has been criticized as “inadvertently or even intentionally promoting sexism, racism, and ageism… At very least, advertising often reinforces stereotypes by drawing on recognizable “types” in order to tell stories in a single image or 30 second time frame. “[38] Activities are depicted as typical male or female (stereotyping). In addition people are reduced to their sexuality or equated with commodities and gender specific qualities are exaggerated. Sexualized female bodies, but increasingly also males, serve as eye-catchers. In advertising it is usually a woman being depicted as

A large portion of advertising deals with promotion of products that pertain to the “ideal body image. ” This is mainly targeted toward women, and, in the past, this type of advertising was aimed nearly exclusively at women. Women in advertisements are generally portrayed as good-looking women who are in good health. This, however, is not the case of the average woman. Consequently, they give a negative message of body image to the average woman. Because of the media, girls and women who are overweight, and otherwise “normal” feel almost obligated to take care of themselves and stay fit. They feel under high pressure to maintain an acceptable bodyweight and take care of their health. Consequences of this are low self-esteem,eating disorders, self mutilations, and beauty operations for those women that just cannot bring themselves eat right or get the motivation to go to the gym. The EU parliament passed a resolution in 2008 that advertising may not be discriminating and degrading. This shows that politicians are increasingly concerned about the negative impacts of advertising. However, the benefits of promoting overall health and fitness are often overlooked. Men are also negatively portrayed as incompetent and the butt of every joke in advertising.

The children’s market, where resistance to advertising is weakest, is the “pioneer for ad creep”. [71] “Kids are among the most sophisticated observers of ads. They can sing the jingles and identify the logos, and they often have strong feelings about products. What they generally don’t understand, however, are the issues that underlie how advertising works. Mass media are used not only to sell goods but also ideas: how we should behave, what rules are important, who we should respect and what we should value. “[72] Youth is increasingly reduced to the role of a consumer. Not only the makers of toys, sweets, ice cream, breakfast food and sport articles prefer to aim their promotion at children and adolescents. For example, an ad for a breakfast cereal on a channel aimed at adults will have music that is a soft ballad, whereas on a channel aimed at children, the same ad will use a catchy rock jingle of the same so

Aerial advertising brings your product to light 

Aerial advertising is a great way to promote your business, if you want to target a broad market. There are many services that cater to the general public and can benefit greatly from the broad spectrum of Aerial advertising. The question is how effective is it as a promotion and which businesses benefit the most from this form of promotion.

Firstly what is this promotion? It is a large banner ad drawn by a small plane. It usually circles around crowded areas like an event or a popular beach. Aerial advertising will promote your business to a large number of people.

How will Aerial advertising benefit your business?

Being a business person takes more than hard work, it takes smart work. You know that creating a niche market for your brand is what sells, yet turning that knowledge into action may have been harder than you expected. The key to your businesses success & secure future lies in your ability to think outside the box. Start implementing cutting edge, targeted, time proven and cost-effective marketing strategies today.

Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

When most of us think about aerial advertising, or plane banners, we often think about special occasions. Often, aerial billboards are proposing marriage or wishing someone a happy birthday on a milestone birthday.

Those conditions still exist as people seek new and different ways to surprise each other. It’s a fun and unique way to make someone else feel special. But these days, more and more businesses are using aerial advertising to get a message out. These days, it’s nearly 75 percent business advertising to only 25 percent personal ads. In the past, those numbers were nearly reversed.

Why?

Novelty

t could be because as advertisers seek more ways to separate themselves from the competition, they seek more novel ways to advertise their business, their product or their service.

Let’s consider it this way. Imagine the average consumer heading to work on the train. He or she reads the newspaper each day and glances at the ads. Because most ads are black and white, often those get overlooked completely in favor of the ads that are in color. But even then those only get a cursory glance.   They are often for the same products and services and the newspaper reader assumes that those ads are the same day after day so pays little attention.

But put that same consumer on Miami Beach during spring break or at summertime. He or she is resting in the sun, enjoying some rare rest and relaxation. Perhaps there’s some consideration to where to eat dinner later, or where to find a local T shirt shop in which to buy a souvenir T shirt.

When that flying banner appears overhead, this consumer sits up and pays attention. Literally. Often, people stand up and stare at the airplane banner until it’s out of sight or at the very least, they remove their hat and stare skyward as they read the plane banner as it flies overhead.

In this case, then, the novelty of the advertising method is what gets attention. The consumer, who is likely a bit jaded when it comes to advertising, has suddenly noticed an ad and paid attention. This person has internalized the message they’ve been given and are much more likely to pay attention to it than they might a radio ad, a newspaper ad or even a television ad. In this case, unusual works.

Results

No company manager is going to spend their advertising dollar on something that won’t work. Instead, they are going to spend that dollar on something that brings results. While many forms of advertising can claim good success rates, airplane advertising can claim results that the others often can’t match.

Studies have shown that people pay attention to banner advertising. They will look at the banner as soon as it comes into the sky (or even before if they hear the plane on its way) and they will continue to watch the banner until it flies out of sight.

Advertising results have backed this up. When the state of Maine launched its state lottery, only 8 percent of the advertising budget was allotted to aerial advertising. A study looking at the impact of the media advertising discovered that more than 70 percent of respondents knew Maine was launching a new state lottery. Although aerial advertising was given 8 percent of the budget, it accounted for 18 percent of the education among respondents. This was eclipsed only by billboard and radio advertising, but those mediums also received a much higher percentage of the advertising dollar.

End result? Aerial advertising works and that’s why, although individuals might still use a flying banner to send a message, or share feelings, it is business that knows the monetary benefit of using aerial advertising well.

Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

When you are in the process of advertising your new business or product, there is a number of ways to venture into the advertising market. A newspaper ad is common and sometimes ignored even by the paper’s reader themselves. The same is true for flyers and pamphlets that are just easily ignored. Television and radio plugs are expensive and does not always guarantee positive results. An Internet presence would be extremely helpful, although it may be costly to maintain and require technical knowledge to do so. Promote Your Business through Aerial AdvertisingOne of the most widely used means to advertise nowadays is through aerial advertising. Aerial advertising is a novel way to promote products and your business. It is guaranteed to produce the expected healthy results from utilizing such method. In aerial advertising, an airplane tows a plane banner in the air where the business name is printed for the entire world to see. Because of its popularity and efficiency, aerial advertising services proliferate, expanding the horizons of advertising.  Your Key to Business GrowthAerial advertising services grew mainly because of the novel way it employs in advertising products. Because of the need to promote business, aerial advertising services benefit largely from business expansion. In the last decade, aerial advertising services sprouted up like mushrooms, all eager to pounce on the expanding business market. Aerial advertising services allow people in any place and at any time to learn of the latest business or events. This way, aerial advertising services serve as the gateway of businesses for their introduction into the bigger world. Why Aerial Advertising Is a Big HitAerial advertising is a truly efficient way to market your business. As proven in surveys, majority of people say that they remember the message written on the plane banner towed by an aircraft in aerial advertising. This is due to the fact that although airplanes have been with mankind for a decade now, they are still a form of novelty to some such that whenever people hear the hum of the plane’s engines, they instinctively look up. And when they do, their eyes will be glued to the message on the plane banner. Things to RememberWhen selecting your aerial advertising services, the following things should be considered:?    Availability of service. This is important because not all aerial advertising services have a nationwide presence. Without it, your chances of introducing your product to the widest market will be hampered.  ?    Reliability. This refers to the quality of pilots as well as the ability of the plane they fly. Pilots in aerial advertising must have a good background in the banner towing profession.

The challenges of promoting business today have expanded relative to the growth of technology itself. With new technologies available, man has a whole range of available means at his disposal. It is up to him to pick which advertising method he thinks will work best for him. The main goal is to reach to the highest number of potential customers and generating the highest revenue in return. Advertising is indeed the answer to it, but the problem is that there are so many advertising methods with so much information but they just do not generate even the tiniest ripple of interest. Generate Interest with Aerial Banner AdvertisingOne advertising method that will generate not ripples but tsunamis of interest is aerial advertising. In aerial advertising, a banner containing the product, service, or business trails behind an airplane while flying high for everyone to see. In this way, you will be able to reach more people with this unique advertisement, surpassing limitations encountered by other advertising methods. The system may be summed up as aerial banner advertising. And because it is a novel means, aerial banner advertising has expanded in the last decade to reach the point where it is now considered to be the most efficient means to advertise and shout information to the world.  One of the secrets contributing to the success of aerial banner advertising is because it involves flying, and flying may still be qualified as something of a novelty even in these modern times. Because aerial banner advertising makes uses of an aircraft, anyone who hears the hum of an airplane overhead, people will instinctively look upwards. Doing so will create an interest for them once they happen to be one of the targets of aerial advertising: reading the emblazoned message in aerial banner advertising. This method is very efficient as confirmed by surveys wherein close to 70 percent of people who saw aerial banner advertising said that they remembered what was written on the banner. Reach Out to a Lot of PeopleAnother reason why aerial advertising is effective is because it is up in the air. Because of this, people anywhere can see the aerial banner advertising and this will open their eyes to what is new on the market. If you erect your billboard in a corner, people will only get to notice it if they happen to see it, and even so, it will not guarantee to give the desired result. On the other hand, aerial banner advertising is up a thousand feet in the air; hence, it is available for everyone to see at anyplace. Rise Above the CompetitionAerial banner advertising is the order of the day to ensure handsome returns in your investment, as well as a guarantee that your customers will continue to patronize your business. Doing so will keep your business above the competition and at the same time your aerial banner advertising will continue to amaze people every time their eyes scan the heavens.

Advertising is all about recall. It isn’t enough that companies release various advertising campaigns over several types of media for their products or services; they also have to ensure that the people who should see their advertisements remember the ads, which can possibly prompt them to buy or try a product or service. Only then will be an advertising campaign be considered successful. This shouldn’t be a problem for multimillion companies who have all the funds for campaigns—or at least it wasn’t. Today, with various types of media easily accessible to the masses, and each one utilized to the fullest, people are already desensitized when it comes to commercials, billboards, and radio ads, and other similar advertisements. Included here are the advertisements placed online. With all these traditional and already familiar ways to attract the attention of people, companies need to utilize a tool that is still fresh and attractive. This is why aerial advertising is seen by many as the best new way to promote a product. Aerial advertising, as the term already explains, utilizes a small airplane to tow a company’s message. This type of campaign has been used several times in the past—with successful results. AOL used it in their campaign to promote “Gold Rush,” an Internet scavenger hunt created by famed television producer Mark Burnett. The popular Broadway musical production The Boy From Oz, starring Hugh Jackman, also used aerial advertising. These two are very interesting examples. “Gold Rush,” for one, is Internet-based, yet it stepped out of its box and did not rely solely on online advertisements. “Gold Rush” became a complete success, with a second one in the offing. On the other hand, very few Broadway productions utilize something as novel as aerial advertising, especially since theater is considered somewhat as a niche market. However, thanks to the towed banner bearing Jackman’s photo (then already a popular Hollywood star after portraying Wolverine in the X-Men movies), The Boy From Oz became one of the best-selling productions of its time. But beyond these examples, aerial advertising also boast of the statistics. In surveys, it was learned that 88 percent of people remembered seeing the ad towed on the airplane. , while 79 percent actually remembered the product, service, and company it advertised. This is the kind of statistics that companies would see beneficial, especially in an age when they are looking for ways to remain relevant and significant. Aerial advertising is effective because it is unique and easy to remember. For instance, a person who saw an ad of, say, The Boy From Oz, will easily remember it because of the circumstance—after all, its not everyday you see a towed banner of Hugh Jackman during rush hour. On the other hand, television and print publications are constantly bombarded with ads day in and day out. After seeing so many ads, people just tune them out, nothing making sense on how one is different from another. Aerial advertising is also cheaper than what companies spend on television advertising.

In an age of high-speed internet, online marketing and other advertising media, one might ask what the relevance of airplane advertising is. But truth be told, it is still the most cost-effective form of advertising. Online ads maybe appealing but the hidden costs are more than in any other form of marketing. Coupled with the fact that online ads are subject to ad-fatigues and tend to wear out faster than other ad media and it has to be refreshed more often which increases the expenditure. Television and radio ads are obviously much more accessible and much more expensive. But nothing comes closer to a company’s message being towed behind a small airplane, in the clear blue sky, over thousands of watchful eyes. The cost is astonishingly low and the impact is palpably intense.

Imagine a group of teenagers on spring break, people stuck in traffic, or even a crowd relaxing on the beach. Just visualize their amusement when they see a plane towing a huge, brightly colored banner and envisage the impact that the banner would have on them. Indeed, a recent survey has revealed that 30-minutes after viewing any aerial banners for as little as 17 seconds, 88% people remember seeing the banner go by, 79% could maintain information of the product or service being advertised and 67% retained at least half the message from the ad.

The initiative behind advertising of any kind is to get across your message or promote your products or services to thousands of prospective customers, at the lowest costs possible. Aerial advertising fits the bill completely. It also opens up the road to otherwise inaccessible locations like distant towns and villages on hills. The messages can be flown anywhere across the entire USA over crowded beaches, rush hour traffic, ballparks, race tracks, festivals, rock concerts, theme parks, parades. . . the list is seemingly endless.

There are various types of advertisements that we see daily. Each has a different type of advertising strategy. Advertising is quite important for popularizing a product. Advertising is a commercial business which is growing very fast. Ad professionals are now in great demand nowadays. The brand value of your product is increased through advertising.

Out of the different mediums of advertising, airplane advertising has gained a lot of popularity. There are many different types of ads targeting different sets of people with different importance.

Strategies in aerial ad:

Some of the common strategies taken up by aerial advertising agencies are:

- New product launch: Many companies adopt this strategy particularly when they have an established brand value. They start their campaign whenever they want to launch a new product. The duration is normally over the span of a few months. Banners work well in this approach.

- Event marketing: Some companies air their ads whenever there is a big event going on. Their idea is to capture the attention of a large crowd in a short period of time. This calls for minimum investment and expenditure. Well- known companies adopt this strategy.

- Sponsorship: This adds brand value to the company and also helps in marketing the product in a better way.

Safe advertising- Is it a risky business?

Lets face the fact that safe advertising is not always effective advertising. It is the most risky thing that one can think of. Most of the advertising and marketing people are habituated to taking risks. Many people think it is better to have a sure thing.

So, what is the solution?

Aerial advertising agencies need to create originality – - they need to step away from reality and search for new and untried areas. These areas are definitely rewarding.

How to design airplane banners for better readability:

Banners are highly effective and therefore they need a proper dress- up. The main success of aerial ads the creation of contemporary banners. Some of the key points are:

- Usage of vibrant and contrasting colors. Blue, red and black logos on a white background have been proven to be very catchy.

- Choose effective color combinations. Colors should be noticeable. They should be easily distinguishable against the blue sky.

- Keep in mind the limited space in this form of advertising. The letters should be large and well- spaced.

- Do not clutter your banner. Non- essentials should be omitted.

- The background should not take away the limelight from the message.

Places of commercial banner ads:

The concept of sky advertising is primarily meant for some key public places. It is meant for people who have gathered in the open. Some of the places can be:

- Cruise ships

- Concerts

- Country fairs

- Beaches

- Parks

- Stadiums

Many people throng open places to get a break from the monotony of their daily life. These are areas where other methods of advertising cannot reach. With the advent of satellite radio and Ipods, only a fraction of these people can be reached. On the other hand, aerial advertising agencies produce the ad in a dynamic and high- impact manner.

Running a successful business depends on many factors, the most important of which is probably advertising. You may be selling excellent products or services, but if consumers and potential clients are not aware of their existence, your business may not go exactly as you had hoped. Fortunately, as a business owner, you are presented with many options when it comes to getting the word out there, so to speak. There are quite a few means of advertising to choose from. It is up to you to opt for the most effective and most suitable for your business. This article will look into aerial advertising and how aerial advertising services can be extremely beneficial for your business.

As has been said before, when it comes to reaching potential customers, you are presented with many options. These ways of advertising are very diverse, as far as both cost-effectiveness and efficiency go. Many business owners are tempted to keep their advertising budget as low as possible, failing to realize that it will most likely not have the positive results that they were hoping for. Then again, everyone praises the Internet, as a great channel for the distribution of all sorts of information, including advertisements. As true as it may be that the Internet is gaining ground over the other means for getting the message out, such as television, radio or classifieds, not everyone is connected to the Internet all the time. Furthermore, with the huge number of websites out there, getting the word out to a wide audience will be quite difficult, unless you come up with some brilliant idea.

Aerial advertising refers to advertising by means of banners that are towed by small airplanes. The best thing about aerial advertising is that it allows for your message, slogan, logo or ad to be seen by thousands of people, all at about the same time. As you can realize, most of these people are potential customers, and your message is bound to be remembered, as aerial advertising is not a very common way to get the word out there. However, more and more businesses are resorting to aerial advertising, as they realize the efficiency and effectiveness of this means of advertising. People have become rather immune to the traditional ways of advertising. They switch channels when commercials are on, they skip the pages with classifieds in newspapers, and banners and posters don’t draw their attention anymore. But it’s common knowledge that most people tend to look up when they hear an airplane that is flying rather low. If they happen to see your ad written on the banner being towed by the airplane, they are very likely to remember it, as this is a fairly unique way of getting their attention.

Aerial Advertising services are available from many companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the many companies that provide such services.

Companies looking for advertising space need only look up and think about aerial advertising. Earlier, mostly used by smaller enterprises, nowadays the big boys have accepted that such advertising should constitute a key part of marketing strategy.

Aerial advertising, sometimes known as airplane advertising, mean the towing of banners by a small lightweight aircraft but includes skywriting as well. Aerial billboards and letter banners are now common sights.

Small businesses have found aerial advertising to be particularly helpful especially as they try to bring in business from the immediate area. These establishments have found airplane advertising to be very beneficial.

While the beaches of Fort Lauderdale and South Padre Island are nothing out of the usual during most of the year, come Spring Break time these beaches are packed with college students from all over the US. College students tend to be hungry all the time and thirsty, mainly for beer.

An aerial ad then is the ideal medium to point these students in the right direction. Banners highlighting a concert, a tavern with cheap beer or two-for-one offers or a surf shop would be among those who tend to advertise at a time like Spring Break.

Attention is immediate and the students by looking up can see an option available to them as advertised on the banner. It should be remembered many students are from out of town so an aerial ad can give them some idea of a place to go.

Clearly, airplane advertising is now here to stay. Cost-cutting on the part of companies in these recessionary times means the marketing and advertising departments have to look at cheaper options. An aircraft flying over the designated spot three or four times can prove to be just as effective as a TV or radio ad and much lower in cost.

Advertising aerially is a novel approach that grabs many eyeballs in a short span of time, to the extent that people may even forget about other advertisements they may have seen or heard.

This form of advertising means that your company’s message is towed behind a small aircraft in the form of a long aerial banner. Statistics show that after half-an-hour, 88 per cent of people remember seeing the aerial advertising once the aerial banner has been flown by. And 79 per cent actually remembered the message on the banner after the half-an-hour period.

Airplane advertising is here to stay. Aerial advertising means aircraft with aerial banners can fly 1,000 feet over land and 500 feet over the beach edge. It also gives the option of showing your message in multiple markets. Airplane advertising companies can shift your billboards to different markets as required.

The two most common sizes for aerial billboards are 25′ high and 75′ long or 30′ high and 100′ long. Custom artwork and company logos can also be placed on billboards by the aerial ad company. Most plane advertising companies requires three days’ advance notice to produce a letter banner.

Since the 9/11 attacks on the Twin Towers of New York, the federal authorities in the US have introduced some flight restrictions on such advertising. Air banners cannot be shown within a distance of 15 miles from downtown Washington D. C, over New York City or over sporting events like baseball or football games with an attendance of over 30,000 during game time.

The average viewing time for skyline banners works out to around 17 seconds, directly in front of the target. As a matter of reflex, people seem to stare at aerial banners once they first spot them to the time it actually disappears over the horizon.

Most aeroplane advertising firms accept checks, credit and debit cards and money orders.

It takes at least four to five days to produce a custom billboard. The more lead time an advertising company is given, better the opportunity to secure the exact timings and locations, when and where the advertiser wishes the message to be seen.

Aerial ads are now in high demand so customers are advised not to hold off until the very last minute.

Airplane advertising is seen as the ultimate in getting a message across. It could be a product’s message or it could be even a marriage proposal! Companies these days are finding it harder to penetrate customers’ minds as they are bombarded with commercial information on a daily business, whether it is on TV, radio or the Internet.

Airborne advertising is also relatively inexpensive and because an aircraft is involved, prospective advertisers shy away thinking costs would be prohibitive. However, that is not the case, according to those involved in aerial advertising. In fact, the money that is spent is more than worth it,and very reasonable in cost.

Aerial advertising, also called airplane advertising, has meant that new avenues have opened up for those involved in the marketing side of things. It gives a new definition to an ‘open skies’ policy as these days, thanks to aerial ads and their aerial banners, the sky is the limit.

The number of companies involved in aerial advertising continues to rise though rising fuel prices have been a small problem. However, the fuel price rise has been catered to by tweaking the advertising rates for the likes of aerial banners. Skywriting too is gaining popularity, especially for products and services geared to children. Kids like nothing more than staring up at the sky and seeing something written out in smoke. Not only does it provide for great entertainment value but the parents are sure to get the message as well.

Sky advertising involved not only the advertising companies but those manufacturing aerial banners. Specialty firms who customize a banner to the client’s requirements is a growing sector and can provide handmade, digital and inlaid billboards.

A sky advertising plane generally flies at a speed of about 50 mph. Regulation stipulate that over the water altitude cannot be lower than 500 feet while over land areas, the aircraft has to be flying above 1,000 feet.

Aerial ad rates differ from company to company. Nowadays, companies are prepared to discuss the airplane advertising with the client and talk about preferred routes in order to ensure the customer gets a good deal.

Airplane letter advertising calls for bold lettering, preferably in black or a deep red, colors which can best be seen from the ground.

For a custom graphic banner bright colors are best.

With statistics bombarding advertisers showing aerial ads is the most effective way of getting the message across, aerial advertising is definitely the way to go.

Blue skies are the best backdrop to your message! Aerial Advertising does nothing less than stand your product, service or message far & away beyond your competitions. Any savvy business person knows that you can have the very best product, but if the public doesn’t know it exists it might as well not. Sure, you’ve been sold print ads, internet ads, radio ads and spent hours stuffing envelopes, all in the hopes that the next time someone saw your name they would call, or stop in or buy whatever it is that you are selling. While your dollars are flowing down the drain, your message can be flying in the sky.

From Fortune 500 companies to individually owned businesses, professionals have reaped the rewards of Aerial Advertising for decades. Shouldn’t you? Industry statiscs show that audiences remember such advertising more readily than any other form. Stop getting lost in the shuffle, when through airplane advertising you can reach your target audience, tens of thousands of them all at once in a cost-effective manner.

Its one thing to get your message seen, but how about remembered, let alone acted upon. Televison commericials and print ads all bank on repeat viewership, forcing businesses to shell lots of dollars over long periods of time in the hopes that they will come out ahead past their competition. Airplane advertisement is unique. It makes the view most memorable. When researched, studies illustrate that:

• 88% of respondents remembered seeing airplane banners passing

• 79% remembered the product or service that was being advertised

• 67% remembered at least 1/2 of the content of the ad

Aerial billboards are created and tailored for all your aerial advertising needs and can be used for hundreds of hours of flight. It’s the easiest way to target your market with your messages and ensure that your campaigns stay profitable. Whether it is through:

· Airplane Adveriting

· Custom Aerial Billboards

· Beach Aerial Advertisng

· Flyover’s at Concerts, Conventions or

· Rush Hour Traffic Aerial Advertising. . .

bright, vibrant, colorfully designed billboards will let the world know about your business.

Industry leaders will guide you through the process of building an aerial advertising campaign. Everything from pinpointing the right method of aerial advertising for your specific needs, to designing your custom banner, the selection of logos, and not least of which outlining your specific banner-towing sites, the help is waiting. Your custom designed aerial banners will fly your message in living color against the most brilliant of backdrops with no one else competiting for your audiences attention.

Being a business person takes more than hard work, it takes smart work. You know that creating a niche market for your brand is what sells, yet turning that knowledge into action may have been harder than you expected. The key to your businesses success & secure future lies in your ability to think outside the box. Start implementing cutting edge, targeted, time proven and cost-effective marketing strategies today. . . Try Aerial Advertising.

Aerial Advertising services are available from many companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold aerial provides nationwide service with affordable rates.

Although business owners might not think of aerial advertising when planning their annual advertising budget, they should.

There are many distinct advantages to using airplane advertising. In many cases, the advantage of using plane advertising over more “traditional” advertising mediums is quite significant.

When planning an advertising budget, business owners should consider the distinct advantages of using aerial advertising as a medium to get a message across. The return on the initial investment could be significant.

Some of the benefits include:

Cost savings

First, aerial advertising is cost effective. You can easily reach thousands of people in a small period of time. You don’t have to assume they’ll watch the commercial and not flip the channel. You can be assured that when airplane messages appear, they will look skyward and pay attention to the advertisement that’s passing over.

That means there is no money wasted on advertising that won’t be read or paid attention to. In fact, it’s estimated that plane advertising costs about 50 cents per thousand people. No matter the deal offered by a radio station or a newspaper, it’s hard to beat the return on the aerial advertising dollar. Cost effective it is.

Novelty

It’s unusual and provides a break from the usual. People pay attention to aerial advertising, likely because it’s not something you see often. When they are laying in the sun on the beach on a lazy July day, they look skyward when airplane messages appear.

In addition, that novelty leads to memory. That is, people remember the aerial adds they see more than they remember other types of advertising. This is partly due to the novelty – they stop and say “hey, look at that plane and the banner!” – But it’s also the attention the banners garner. Studies show that people will generally watch the aerial advertising as is passes over and will continue to watch it until it disappears from sight. That’s a solid block of time where the intended audience is focusing on the advertiser’s message.

Non intrusive

To get the message across, advertisers who use banner towing aren’t intruding on people’s homes, their living room tables or their cars. They are simply providing a message that’s flown over the beach, or an event or other gathering.

People don’t feel as if their privacy, opinions or personal reading has been invaded. This advertising actually does something that most advertising can’t do – provide a welcome distraction, entertainment and a novel thing to talk about.

Increase ad recall

People remember aerial advertising more than any other advertising medium. Studies have shown that when questioned, 77% of the people who had just seen airplane advertising remembered what was being advertised on the banner. Another 67% could remember what was being advertised.

These numbers are far greater than the response to other kinds of advertising like radio and print ads.

All of these benefits add up to one great benefit – better use of your advertising dollar and a better return on that dollar.

Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

In business, it’s important to brand yourself. People respond to branding. They understand tag lines, and slogans. They remember them, retain them, and – best of all – spend money on them.

When you choose to use an airplane banner for advertising, you should learn how to brand your product. There’s only so much space on an aerial banner to get your message across and a short period of time in which to get people to hear and see that message. Learning how to brand, then, is important.

Let’s look at some examples. When you see the words, “Got Milk?” you know immediately that it’s an ad for milk. When you see “Your world. Delivered” you have a good sense that you’re seeing an ad for AT & T.   Good branding can make a product’s ads. People attach that simple and short line to the product that’s being advertised and that branding sticks. Can you immediately attach a product name to “Plop, plop, fizz, fizz — oh, what a relief it is”?

Using aerial advertising is a surprisingly good way to brand your product. You have many advantages in using the airplane banner, including:

It’s quick. The banner might fly over a crowd of people for less than a minute, but it’s enough time for people to read the banner and get the message.

It’s catchy. If you choose to brand yourself correctly, you can ensure that in that short period of time people see the banner, they recognize your brand.

It’s attention-getting. People pay attention to aerial banners. They begin looking at the sky when they hear the airplane and they continue to watch the banner until it leaves the area. Unlike a more traditional print ad that people might look at for just a few seconds, at most (and that they might not be fully focused on), flying banners have the ability to get the attention of spectators and hold it long enough for them to remember what they have seen.

It’s memorable. People retain what they see in aerial ads. Studies have shown that a vast majority of people not only notice the airplane messages, but retain them for a good period of time, perhaps longer and more specifically than they might another kind of ad.

When you design your aerial ad, then, it’s important to think about your brand. In just a few words and a relatively small space, you have the opportunity reach a large number of people who are spellbound not just by your ad, but what your company has to say and about what your product can do.

Spend some time thinking about branding before you have your plane banner made. With some effort, you can create a brand that people will respond to in a positive fashion.

Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.